POS
DIGITISATION

TEUFEL FLAGSHIP STORE RELIES ON LEDCON TECHNOLOGY

SIMPLY.MORE.ATTENTION.

Rheine, 26 October 2021 | Press Release LEDCON Systems GmbH

The Berlin manufacturer Teufel has modernised its flagship store in Berlin and also focused on more digitalisation at the POS. The reopening was duly celebrated in summer 2021. In addition to the sales areas on several levels and various product zones, there is also a separate music room and two home cinemas. As soon as one enters the flagship store in the capital of sound, the new high-resolution LEDCON LED display placed directly at the POS stands out. This supports the customer journey with advertising messages and brings the typical "Teufel feeling" even closer to the target group.

MORE DIGITALISATION AT THE POS

In cooperation with our partner umdasch Seen Media GmbH, we were able to implement the Teufel flagship store conversion project in Berlin. An indoor LED display with a size of 2.00 x 2.50 metres and a resolution of 1152×960 pixels was installed. The digital signage LED screen was seamlessly integrated into the shopfitting and is managed by control systems from NovaStar. With a pixel pitch of 2.6mm, the content played indoors is displayed in brilliant sharpness and makes shopping an even more intense experience. 

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