Digitised Outdoor advertising


30 m² LED display at the traffic junction

Pflanzenhof Moubis relies on digital customer communication

Since a few days, the new digital signage solution of the Pflanzenhof Moubis in Ibbenbüren has been a real eye-catcher, with dimensions of approx. 5 x 3 metres of double-sided LED surface.

With the new outdoor LED wall, Henning Moubis, managing director of the plant farm of the same name, now relies on digital technology. In cooperation with the sales partner Wrocklage Advertising Workshop a large display was designed to attract attention from both the company's car park and the street.

"We want to be able to react quickly and flexibly to constantly changing requirements. Modern customer communication is particularly important for us," says Henning Moubis.

Especially the piercingly brilliant colours of the display ensure that the emotionally very appealing plant and flower images immediately catch the eye. This is exactly where the advantages of digital advertising solutions lie: The possibility to publish entire picture stories, the easy updating of the motifs and the special picture quality clearly make the visual difference and the associated advertising success.

"As an experienced provider in this segment, the Wrocklage company relieves the burden with an "all-round carefree package". From initial discussions to planning and approval to implementation, Wrocklage is the reliable partner."

The entire system consists of a UPix-6 L full colour LED display (320 version). The resolution is 768 x 432 pixels. The orientation of the display surface towards the south poses special challenges for the screen technology, so that the image motifs remain clearly visible even in direct sunlight. The display is controlled by an editorial and system software with which timelines can be defined and the desired image or video files uploaded. The complete hardware technology, such as the setting of brightness, switch-off times, etc., is also controlled by the CMS software. The controller is located in the intranet and can be accessed from there via the software. External control via Teamviewer or similar is also possible. 

30m² LEDCON video surface

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