The Berlin manufacturer Teufel has modernised its flagship store in Berlin and also focused on more digitalisation at the POS. The reopening was duly celebrated in summer 2021. In addition to the sales areas on several levels and various product zones, there is also a separate music room and two home cinemas. As soon as one enters the flagship store in the capital of sound, the new high-resolution LEDCON LED display placed directly at the POS stands out. This supports the customer journey with advertising messages and brings the typical "Teufel feeling" even closer to the target group.